London, 10th April 2024
MyPocketSkill has been selected as a BBC framework provider to recruit participants for BBC user research. This includes recruitment for qualitative and quantitative research, user testing and insights.
Matthew Harker, Co-CEO and Co-Founder of MyPocketSkill , said "Today’s announcement demonstrates that MyPocketSkill is the go-to-platform for market insights, particularly with our focus on the influential Gen Z market. We are uniquely positioned to connect clients like the BBC with a diverse group of participants, gather authentic feedback and understand through surveys and focus groups. This contract with the BBC is another step in our growth strategy.”
MyPocketSkill’s growing research capabilities will provide the BBC and other clients with access to insights through focus groups and surveys. This will be supported by an end-to end project managed solution which includes pre-screening, candidate selection, survey generation and incentive payments.
About MyPocketSkill
MyPocketSkill is an award-winning GenZ platform for financial education. We enable 13-24 years old to Earn, Save and Learn about money (and soon Invest) with the help of behavioural science. MyPocketSkill addresses the decline in opportunities for young people that enable them to gain financial independence and employability skills.
MyPocketSkill has seen impressive 15% month-on-month growth currently with over 120K signed up users and looking to reach 250K by the end of 2024. MyPocketSkill and its co-founders have already achieved notable success including our recent award as Digital Champion of Europe 2024 from the European Institute of Technology.
More information: https://www.mypocketskill.com/
Research enquiries: https://www.mypocketskill.com/research-agency/
BBC Design Research
BBC User Experience and Design department works with external suppliers to identify, recruit, and provide participants for a range of design research methodologies. MyPocketSkill will support this work across the BBC’s product portfolio including News, Sport, Weather, Children’s, Bitesize, Sounds, iPlayer, Homepage, Content Discovery, Live experiences, BBC Account, Participation, Emerging propositions.
More information: https://www.bbc.co.uk/gel/features/about-bbc-uxd
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