London, 22nd January 2025
In a move that's going to make uni students cheer, Lloyds has joined forces with MyPocketSkill to launch a co-branded promo campaign aimed at helping students become financially independent. Starting January 2025, Lloyds student account holders at 4 major universities will get hooked up with earning opportunities on the MyPocketSkill platform. This means students can snag flexible gigs in photography, social media management and tutoring building up some serious life skills including financial know-how.
MyPocketSkill, the digital platform that helps young people earn, save, and learn about money using behavioural science, was picked to partner with Lloyds as part of the Lloyds Launch 2024 programme. With the help of financial nudges, students on the MyPocketSkill platform not only improve their earning power but also start to form positive financial habits for life such as budgeting and saving.
MyPocketSkill: Boosting Student Financial Wellbeing
Gwilym, a 19 year old student at Cardiff University has been earning money as a tutor and social media manager at MyPocketSkill. “I started tutoring via MyPocketSkill a few years back but since starting uni it’s become even more valuable - I’ve found work that fits around my studies and changing timetables. I earn money every week through the platform, helping top up my student loan and even saving some money! "
"This partnership with Lloyds is a massive chance to support students who are feeling the financial squeeze more than ever," said Zara Ransley, Co-Founder and Co-CEO of MyPocketSkill. "Our hands-on learning approach, which connects students with real-world, paid opportunities that fit around their uni commitments, makes a real difference in young people's lives during tough times. Over 80% of the young people using MyPocketSkill made progress towards a savings goal last year. We’re excited to team up with a trusted institution like Lloyds to roll out this initiative across selected campuses in the UK."
Lloyds: Strengthening Ties with Gen Z
For Lloyds, this partnership is a golden opportunity to engage with the 13 million-strong Gen Z market in the UK and strengthen their relationships with student customers.
“We're all about helping students thrive in every aspect of their lives," said Tamara van den Ban, Propositions Director at Lloyds. "By partnering with MyPocketSkill, we're giving students the tools they need to earn extra cash while gaining relevant skills and financial education. If it’s successful, we’ll be looking at how we can help more of our students find opportunities to put more money in their pockets.”
Launch Details
The first phase of the co-branded promo kicks off in January 2025 at four major uni campuses across the UK - UCL and UWL in London, Cardiff University and Swansea University. Promotions will run both onsite and online including events at the Big Student Lock In in London during February 2025.
NOTES FOR EDITORS
About MyPocketSkill
MyPocketSkill is an award-winning GenZ platform for financial education. It enables 13-25 year olds to Earn, Save, Invest and Learn about money with the help of behavioural science. MyPocketSkill addresses the decline in opportunities for young people that enable them to gain financial independence and employability skills.
With its roots deeply seated in an evidence-based approach to financial education, MyPocketSkill has seen impressive growth with nearly 200,000 signed-up users at present. The company was recently recognised in The UK FinTech Impact Report 2024 (Innovate Finance) as a key UK FinTech that positively impacts the UK economy and society, and has also won numerous awards including the European Institute of Technology ‘Digital Champion of Europe’ 2024 award and most recently Finalists at the Tech Impact Awards, from the organisers of London Tech Week.
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About Lloyds
Lloyds' Launch Innovation Programme is a five-month collaborative programme designed to provide a structured test-and-learn approach to partnering with fintechs. The programme offers fintechs, like MyPocketSkill, the chance to address key strategic challenges by collaborating with business subject matter experts to refine ideas and test them through a proof of concept.
This collaborative programme is all about connecting Lloyds with innovative tech companies that can tackle their strategic business challenges - with rising costs worrying students and with 1 in 5 working part time to help them fund their studies, we want to make finding income as easy and effortless as possible for our customers.
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